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eCigs not Cool – Business Insider

Business Insider, that bastion of all things cool recently ran an article (really a roundup of other articles) noting how not cool electronic cigarettes are. Before mentioning articles noting things like that 90’s singer whining about e-cigarettes not being dangerous and other articles noting that e-cigarettes lack the danger of the real thing, the article did take time to assert that e-cigarettes don’t taste as good and they’re not FDA regulated. Oh, and of course, a little assuming that cigarettes are a tobacco company product.

Are E-Cigarettes Cool? - Business Insider

Finally, there’s the question of whether e-cigarettes will ever be cool. This is a big deal for an industry that has long relied on perceived coolness (with lots of help from Hollywood) to attract new smokers.

Some e-cigs are designed to look like cigarettes, right down to the glowing red tip, though they don’t burn down when smoked. Others come in sleek black with glowing blue tips.¬†Either way, it’s hard to feel like James Dean while sucking a plastic glow stick.

Actually, I’m not here to argue the coolness points. e-Cigarettes aren’t cool because they don’t have the same danger? Great! That also means that as uncool devices, they are not actually appealing to kids.

Updated: March 26, 2013 — 6:24 am
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